Catarina MendesWhy do You Need a Marketing PlanAnd 7 Steps to Creating One6 min read·Apr 30, 2021----
Catarina MendesIs Design Becoming Everyone’s SpecialismThe Designer/Marketeer Fable3 min read·Apr 20, 2021----
Catarina MendesWhat Are One-Off Campaigns and Do They Work?Are You Capitalizing on Your Marketing Efforts or Simply Running Meaningless Campaigns?4 min read·Apr 12, 2021----
Catarina MendesinThe StartupThe Global Marketing TrapHow to avoid the ‘one size fits all’ global marketing trap6 min read·Jul 27, 2020----
Catarina MendesWhat my Volunteer ‘Job’ has Taught me That I Now Use on my Actual ‘Job’Recently I’ve been volunteering for a project in the town where I live. It’s a small project that does not take a lot but can sometimes be…3 min read·Jul 22, 2020----
Catarina MendesinThe StartupHow Much of Marketing Technology Does Marketing Really Need?When thinking of marketing technology (martech), I often feel like the sentence: “A jack of all trades is a master of none”. And saying…4 min read·Jul 20, 2020----